However, when starting and expanding a small business, balancing the risks and rewards is critical to avoid debt or bankruptcy and the odds are not stacked in your favour.
- 95% of internet marketers fail
- 85% of US and UK small businesses fail in the first two years
There are many pitfalls for the unwary, so my objective with this site is to provide links and resources I have reviewed and tested. I recently had a spring clean which made me realise how much knowledge and information I had gathered over the last ten years and now rely on for my business.
Then I had a flash of inspiration that I could share my knowledge and experience by transferring it to the internet and building a web site. So this site is a work in progress project rather than a finished product.
Before we start there are a number of steps we all need to have clearly defined.
Ask any successful person these questions and they know the answers because they live by them. These steps may be in their heads or written down on a couple of pages or a full business plan, but they know what, why, where, when and how they succeed.
- What is my Starting Point
- Where is my End Point
- What is my Vision and Strategy
- Market Research for defining your End Goal
- The benefits of achieving measurable Goals
- Obstacles to achieving my Goals
- My existing Skills and Knowledge
- Skills and Knowledge I require
- Developing the Right Attitude
- Maintaining my Drive and Focus
- Where do I get Resources and Support
If this sounds difficult or complex, think of something you have already achieved such as moving house or building an extension. Then go through the steps again and you probably did them all, without being aware of going through the process.
These are my golden rules for success.
- If you do not have a clear idea (business model) DO NOT BUY ANYTHING.
- Double check there is a demand for your product.
- Be different from your competition.
- If a product or service cannot provide a benefit that you can measure to improve your business model DO NOT BUY IT.
- Do not try to do everything yourself. Build your business by leveraging other people’s knowledge, time, products and services for their benefit as well as yours.
- Understand the difference between ACTION and EFFECTIVE ACTION. Then take effective ACTION NOW!
You can benefit from the two years research and thirty thousand dollars I have invested in my business and I will give you instant access to this knowledge and information to help you succeed
The site is divided into modules which are split into categories with reviews and benefits. These take you step by step through the processes to start a successful business.
Mutual-Marketing is designed to be an interactive site for providing a gateway to recommended information which will improve your productivity and profit.
- Remember starting a small business balancing risk and reward is critical
- Beware of get rich quick opportunities
- We provide trusted business advice
- Save your time and money on reviewing products
- Share your experiences and knowledge on this site to help others
- Contributions to this site will provide back-links to your site and improve your search engine ranking
To gain access to this unbiased advice I will give you a free Silver Membership in exchange for a few details.
All information submitted to us is for our use only and will never be disclosed to third parties without your permission.
